The Role of the Creative Economy in Driving Local Economic Growth
Keywords:
Creative Economy, Local Economic Growth, Collaboration, GRDP, Creative TourismAbstract
This study aims to analyze the role of the creative economy in driving local economic growth and identifying development strategies that involve collaboration between government, business actors, and local communities. This study uses a descriptive method with a literature review approach and secondary data analysis sourced from various literature, scientific journals, and official reports. The results of the study show that the creative economy contributes significantly to the Gross Regional Domestic Product (GRDP), job creation, and increasing the competitiveness of local products in various regions. Several sub-sectors such as crafts, fashion, culinary, and culture-based creative tourism have proven to be able to create new business opportunities and increase regional income through increasing the number of tourists and exports of creative products. Development strategies involving collaboration between parties have also proven effective in strengthening the competitiveness of local products. However, challenges such as limited access to funding, supporting infrastructure, and suboptimal coordination still need to be addressed. Therefore, there needs to be a more integrated policy, strengthening collaboration, and providing adequate infrastructure to optimize the contribution of the creative economy to local economic development.
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