Legality and Consumer Protection in E-Commerce Transactions in Indonesia
Keywords:
E-Commerce, Consumer Protection, Regulation, Digital Disputes, Electronic Commerce LawAbstract
The development of e-commerce in Indonesia has made it easier for consumers to conduct digital transactions. However, this rapid growth has also raised various challenges in terms of consumer protection, especially related to aspects of legality, dispute resolution, and personal data protection. This study aims to analyze the effectiveness of consumer protection regulations in e-commerce transactions in Indonesia, compare them with other countries, and provide policy recommendations to improve legal protection mechanisms for consumers. The research method used is a normative legal approach with an analysis of applicable laws and regulations, related court decisions, and interviews with legal experts. In addition, a comparative study was conducted with regulations in the European Union and the United States to understand better consumer protection standards. The results of the study show that although Indonesia already has consumer protection regulations in digital transactions, their implementation and effectiveness still face various obstacles, such as weak supervision of digital business actors, legal uncertainty in dispute resolution, and low consumer literacy regarding their rights. Comparison with regulations in other countries shows that Indonesia is still lagging behind in terms of personal data protection and digital dispute resolution mechanisms. Therefore, it is necessary to strengthen regulations, increase supervision of e-commerce platforms, and implement online dispute resolution mechanisms to provide more effective protection for consumers. The main recommendations of this study are the need to revise the Consumer Protection Law and the ITE Law, as well as align national policies with international standards to improve legal protection for consumers in the digital ecosystem.
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